When it comes to voice search, the names that first come to our mind are Siri, Google Assistant and Alexa. They are the classic examples of the voice search technology.
Voice search is not only fast but also offers a hands-free solution to users that works according to their order. Due to its convenience, users are increasingly getting inclined to it making it essential for you to optimize your website for voice search.
More than 50% of adults worldwide do voice search on a regular basis. Don’t worry if you have not optimized your website for that yet. We are here to help. Read this article thoroughly to know how to optimize your website for voice search in 2024.
What is Voice search optimization?
Voice search optimization refers to the method of modifying your website content in such a way that helps your web pages become visible in voice search results.
In simple words, through voice search optimization you can improve your website content to ensure that your site name is suggested to those who ask questions on relevant fields with voice search technology.
How is voice search different from text search?
All types of Google searches follow the same pattern. It is all about the user behavior that makes voice search different from text search. The way we search on Google mostly depends on the place from where we are searching and the thing we are searching for.
Generally, keywords are formed on the basis of how we express our queries and that is why voice assistant keywords are more conversational in nature than text-based keywords.
Consider the following example:
When it comes to text searches we type “Lasagna soup recipe” but in voice search we use conversational language and say “How to prepare lasagna soup at home?”
This is where the voice search differs from the text searches on Google.
Tools to use for voice search optimization
Here are the two tools that you can use:
Google Hummingbird update: Google Introduced Hummingbird when voice searches started making their place in the SEO community.
The popularity of voice searches has made it essential for Google to understand conversational language where spoken words are used more than written words for searches.
The Hummingbird update from Google helps you understand the intent of a voice search keyword as it focuses more on semantic keywords and their meaning.
Google RankBrain: RankBrain is another useful tool for you using which you can get an idea of what searchers are searching for. It is a portion of the core algorithm that relies on machine learning to offer useful search results.
Significance of voice search optimization in your website SEO
Voice search is the new trend that the world is following now! The sudden rise in the sales of smart speakers and voice assistant integration in our phones, tabs, cars etc clearly shows the craze for the technology.
So businesses have also started optimizing their websites for voice search and made it a part of their SEO strategy to fulfill the growing demand.
The transition from text-based searches to conversational searches needs a new way of keyword research that emphasizes on spoken phrases and queries that people usually use in verbal interaction.
Needless to say, voice searches have a significant impact on your website’s SEO ranking. According to reports, almost $4.6 billion in global e-commerce sales was generated in the year 2021 through voice search, and the numbers are expected to reach $99 billion by 2026.
As a brand owner with an online presence, your primary responsibility is to create content that is capable of answering localized searches to gain visibility on the internet. It helps you stay ahead of your competitors who have already incorporated the emerging technology to their businesses.
With voice search optimization, you can also boost your brand visibility online in the quickly transforming SEO landscape.
Find out the best ways to optimize your website for voice search in 2024 in our next segment.
How to optimize your website for voice search in 2024?
The voice search optimization process involves a vast area covering everything starting from using relevant keywords to strengthening your site’s responsiveness.
Lets get started.
1. Understanding voice search pattern
Before starting to optimize your website for voice search, you need to have a clear understanding of the search pattern which shows how people work with voice assistants. Users follow a conversational tone in voice searches that are mostly question-based.
So your first move should be to figure out the type of queries and requests your potential customers make. You can use tools like Google Keyword Planner to get the type of questions and topics your target audiences are searching in your industry.
2. Finding the right keyword
Researching the right keywords is the most important part of content optimization for voice search.
Consider the following tips to find keywords for voice search optimization:
- Look for long-tail keywords: Such keywords are based on phrases that internet users mostly use in their voice searches when they look for products relevant to your business.
- Focus on conversational keywords: These keywords contain full sentences that are used in day-to-day conversations.
- Understand user intent: Find the user intent behind a specific keyword to understand if the keyword is used to find a location, buy a product or just to get an answer.
- Use local SEO terms: Many voice searches are initiated to get local information so it is good to add local terms or location-based phrases to your keyword plan.
- Stay updated with Search trends: Focus on the way people interact with devices using voice instructions to find new search trends.
- Use schema markup: Schema markups help search engines understand the theme of your content increasing its chances to get prominence in voice search results.
- Add FAQs in content: The question patterns in FAQs are very similar to conversational language adding which makes it easy for your content to rank.
These above-mentioned strategies will help you get the right keywords for your brand and gain visibility in voice search results.
3. Analyzing results for targetted keyword
Once you find the targetted keywords in your field, you need to examine and analyze the results for those keywords. By doing this, you can get an idea of keyword search intent and also find opportunities to improve your content based on that.
- Find out snippets: Keep an eye on the featured snippets that appear as your targeted keyword search results and modify your content based on that.
- Utilize the “People also ask” section: Go through the “People also ask” section and add the questions to your content to boost your voice search optimization technique.
- Observe user search behavior: Thoroughly scrutinize the type and pattern of content that the top-ranking articles have covered.
- Check competitors: Check your competitors’ rank on voice search results and take inspiration from the top rankers to strengthen your strategies.
4. Optimizing website content
Examine your website content thoroughly based on the above mentioned criteria and modify them accordingly.
Make sure that the content you create is perfect for voice search queries.
5. Using local SEO
Local SEO helps optimize your website for voice search to a great extent.
Consider the following ideas:
- Optimize Google My Business profile: Strengthen your Google My Business profile by adding accurate details of your location, business hours, reviews and more.
- Use location-specific keywords: Add location-based keywords to your content to easily answer the user queries that are linked with your geographical location.
- Make location-based content: Prepare content based on local news, activities, festivals and more that your target audiences can relate to.
6. Improving technical SEO
Work on your website’s technical SEO, to make it easy for search engines to access and index your website.
Consider the following strategies to improve your technical SEO:
- Make sure that your website is mobile-responsive.
- Check your website speed and performance.
- Protect your website data with HTTPS.
Implement these strategies to upgrade your website’s technical SEO and make it voice-search friendly.
Wrapping up
Optimizing your website for voice search is the need of the hour. We hope that the strategies that we shared in this article will help you in your voice search optimization process and get visibility in the voice search results of popular search engines.
The post How to Optimize Your Website for Voice Search in 2024: Complete Guide appeared first on WP Event Manager.
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