For every event organizer, it is important to know what their audiences are looking for in their events and that is why pre and post event surveys are always very useful for them. Whether you are organizing corporate conferences, music festivals, charity galas, or community workshops, gathering feedback from attendees helps you understand various aspects. Some of these help understand what went well, what needs improvement, and what aspects resonated the most with your audience. The valuable insights from event participants aids in enhancing future events and foster a stronger connection with your attendees. Crafting an effective survey questionnaire is the key to extracting meaningful feedback.
In this article, you will come across 12 genius survey questions to be asked before and after your event, catering to both open-ended and closed-ended question formats.
Before you discover these genius survey questions, let’s first explore the significance of a well-structured survey questionnaire. A survey is a medium for attendees to voice their opinions and share their experiences in an event. By asking such questions, you gain insights into attendee satisfaction, collect ideas for future events and identify areas for improvement. Hence, it encompasses various aspects of the event.
Open-Ended vs. Closed-Ended Questionnaire
For designing your event survey form, you can add open-ended and closed-ended questions.
Open-Ended Questionnaires: These questions invite respondents to provide detailed and qualitative responses. The participants are encouraged to express their thoughts, feelings, and opinions in their own words. Hence, open-ended questionnaires offer rich insights into attendees’ perceptions and experiences.
Closed-Ended Questionnaires: In such questions attendees are provided with a set of options. It could be in the form of multiple-choice, rating scale or likert scale questions. Hence, closed-ended questionnaires are useful to collect quantifiable data and quick analysis.
Now, let’s know what all open-ended and closed-ended questions can be added to your pre and post events feedback form.
12 Genius Survey Questions to Add in Your Event Survey
The given below event survey questions are divided into two parts, namely pre-event survey questionnaires and post-event questionnaires. You will discover what all questions can be added as open-ended and closed-ended questions.
Pre-Event Survey Questionnaires
Here are 12 questions that you can add in your survey form before conducting any event:
1. What are your expectations from this event?
This is an open-ended questionnaire that will allow attendees to share their opinions and topics that can be included in the event.
2. From where you came to know about this event?
You can create both open-ended or closed-ended questionnaires for this question. For example:
Open-ended: Select the social media platform from you heard about this event- FaceBook, Instagram, Twitter, or Others.
Close-ended:Mention the platform from where you discovered this event.
3. Was it easy for you to get all the information about our event?
You can ask this question in the following ways:
- Form of scale rating from 1 to 10.
- Yes or no question.
- Descriptive response.
4. Have you attended any of our events before?
This close-ended questionnaire will help you analyze the data of new and returning attendees.
5. Are you okay with the date and time of the event?
This will help you know whether people from the same or different time-zones are comfortable with the scheduled time and date of the event.
6. Did you face any issues while registering for the event?
Get a yes or no response from the attendees by asking a close-ended question. Also, you can phrase it as an open-ended questionnaire by letting your attendees share their opinion if there is a scope of improvement.
7. Have you recommended anyone in your contact to attend this event?
Through this question you will come to know how many people from your attendees’ list find it essential to share it with others. Also, through this you can ask them to share the details to whom they referred it to attend.
Sample question: If possible, kindly share the email id of the person you referred our event to attend.
8. Can you please tell us why you are not interested in our event?
This open-ended question can help you understand and analyze people’s preferences and their interests.
9. What type of event do you prefer: Virtual, In-person or Hybrid?
This close-ended questionnaire can be converted into an open-ended one by asking for the reason of their preference. So, this question can also be asked as: What type of event do you prefer: Virtual, In-person or Hybrid and why?
10. Did you find the location reachable? (Yes/No)
Ask a close-ended question to get a straight forward response for such questions. Also, you can take their opinion on what could have been done from your end so that this could have been avoided and ask an open-ended question from attendees.
11. Why did you decide to attend our event?
This survey question will help you know the reason and their motives to participate. Through this, you can prepare your event’s framework accordingly and include aspects that majority people are expecting.
12. How likely do you attend such events?
If you want to know the frequency of the active participation of your attendees in such events, then this question is apt to ask from them. You ask for the number and their preferences or keep it a multiple choice question (by giving options such as: Often/Moderate participation/ Not so active, etc.) to get an approximate idea.
Post-Event Survey Questionnaires
Here are 12 questions that you can add in your survey form after conducting any even.
1. Ask about whether they were satisfied with the event or not. Open-ended and close-ended questionnaire examples to ask about customer satisfaction are as follows:
Closed-Ended: On a scale of 1 to 10, how satisfied were you with the event?
Open-Ended: Please share your thoughts in detail mentioning what aspects of the event contributed to your overall satisfaction or dissatisfaction.
2. What specific moments or activities stood out to you as the highlights of the event?
This you can add as an open-ended question in the list of your event management questionnaire and get various highlights from your attendees.
3. Please give your opinion on the quality of the speaker/performer.
For this question, attendees also give some review on them or can rate them from scale scale 1 to 10.
Questionnaire examples:
Close-ended: How would you rate the quality of the speakers/performers? (Poor to Excellent).
Open-ended: Please provide more details on what you liked or disliked about the speakers/performers.
4. Did the venue and arrangements meet your expectations?
Closed-ended: Were you satisfied with the event’s venue and arrangements made? (Yes/No).
Open-ended: What aspects of the venue and other arrangements do you think need improvement
5. Did you like attending our event and find it fruitful?
The alternative ways to ask about content of your event are:
Closed-ended: Did the event’s content of the speaker/performer meet your expectations? (Yes/No).
Open-ended: Please elaborate on any specific content that resonated with you or areas where you felt improvements could be made.
6. Did this event help you grow and share your networks?
People attend such events to find like-minded people or people from the same niche. Always ask if they were able to grow their network in the event or not in the survey questionnaire.
Closed-ended: Did you find valuable networking opportunities at the event? (Yes/No).
Open-ended: Could you share any instances where you benefited from networking during the event?
7. Rate your overall experience during this event.
Closed-ended: How would you rate the overall organization of the event? (Disorganized to Very Well Organized).
Open-ended: Were there any particular organizational aspects that you found impressive or lacking?
8. Were you satisfied with the event engagement activities we conducted?
Also you may ask in such ways:
Closed-ended question: Did you actively participate in event activities? (Yes/No).
Open-ended question: What encouraged or hindered your participation in the event’s activities?
9. Would you like to recommend our events to your friends and colleagues?
A yes or no response to this question will be a closed-ended questionnaire. Whereas, “Would you like to recommend our events to your friends and colleagues? Why?” Will give freedom to your attendees to open their heart and share the reason that inspired them to recommend your events.
10. Please provide your valuable feedback on the accessibility of our event app/website.
You can ask your attendees the following questions as well:
Closed-ended: Did you use our event app/website? (Yes/No).
Open-ended: Kindly share your experience on the usability of the event app/website.
11. What suggestions do you have for us to improve such events in the future?
Be welcoming to the comments and critics you are receiving from this open-ended question. And in the future, try to implement these suggestions for better customer experience.
12. Will you attend our future events?
Closed-Ended: Would you attend this event again in the future? (Yes/No).
Open-Ended: What factors would influence your decision to attend or not attend in the future?
Conclusion
As an events manager, your dedication to gathering and analyzing attendee feedback reflects your commitment to continuous improvement and creating remarkable event experiences. Also, through these questions you can get both qualitative depth and quantitative data regarding your events. Hence, make sure that you include questions mentioned above in your next survey form.
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