Virtual events gained massive popularity during the pandemic outbreak in 2020 due to the restrictions on social gatherings. However, today it has become a crucial component of various business models. Starting from online classes and other teaching sessions to office meetings and webinars the world is witnessing a digital transformation in everything and events are also not an exception to this trend.
Online events allow attendees to access live sessions and on-demand content. The main objective of such events is to maintain a connection among everyone associated with it. However, running a successful virtual event is not a child’s place. There are some virtual event challenges that organizers need to overcome to achieve their goals.
The most common challenges of virtual events include technical infrastructure and attendee engagement. If you are also not being able to experience the advantages of virtual events due to these challenges, this article is for you.
In this article, you will learn about the virtual event challenges and how to overcome them with ease.
What is a virtual event?
A virtual event is the event that happens online. Attendees can join such from any locations they want and connect and interact with people through virtual platforms. Some of the prominent examples of virtual events include conferences, virtual meetings, webinars, online classes and more.
Types of virtual events
Virtual events are of different types which are mentioned below:
- Virtual conferences.
- Webinars.
- Virtual exhibition.
- Virtual seminars.
- Online job fairs.
- Virtual summit.
Virtual event challenges and how to overcome them?
Making your virtual events memorable to your audiences is truly challenging. However, if you are aware of the challenges that may come in your way during the preparation, it becomes easier for you to stay prepared and avoid them.
1. Lack of attendee engagement
While attending an event have you ever felt like “When will this be over?”? If yes then you will know sometimes it gets boring for people to constantly listen to a speaker and not being able to interact.
In most virtual events organizers underestimate the power of interaction, rather they focus on making their content informative and useful for attendees.
Whether it is a virtual event or an in-person event, attendee engagement remains as the biggest challenge for every organizer. If attendees do not get engagement opportunities in your events, they will probably not attend the next one in the future.
Solution:
- Include polls and interactive questions in your event content.
- Allow attendees to share their opinions, questions, or concerns with the speaker during the live sessions.
- Ask them for their feedback after the event is over.
- Arrange breakout sessions to let them interact with other attendees to encourage networking.
2. Inappropriate virtual events platform
Virtual events are completely technology-driven and that is why having a reliable virtual event management platform is extremely important. Right from managing event schedules, registration, ticketing, and attendee management to marketing, everything needs to be carefully planned. For WordPress users, there are a lot of virtual event management plugin options to choose from. However, selecting the best one for an organization is another challenge that they need to pass through.
Solution:
- Select the right platform with the right features for your virtual events.
- Make sure the platform you choose is easy to use and reliable.
- Check reviews of various platforms before finalizing one.
3. Technical issues
Technical issues are the biggest enemies of a virtual event. Keep in mind that if your internet connection ditches you at the last moment, then all your efforts will go in vain. Besides your internet connection, your microphone, webcam, and lights also play a crucial role in your virtual events. If one of them does not perform as expected, your event quality will be damaged.
Solution:
- Check your internet connection properly before the event day and if possible keep an alternative option ready to be prepared for any unforeseen circumstances.
- It is better to have additional pieces of microphone, webcam, or camera and any other equipment that you may need in case the ones you have don’t work.
4. Security concerns
Ensuring security is one of the biggest challenges of virtual events. The platform you use to organize your virtual event carries essential data about your events including videos, passwords, attendee data and more. Any unauthorized access can simply ruin your events as well as your business reputation. So you need to be extra careful about your virtual events’ security and data privacy.
Solution:
- Make sure that the platform you choose is SSL-certified.
- The Payment gateway you use for ticket sales is secured and keeps your customer data protected.
- Adopt two-step authentication and secure encryption.
- Remind your attendees to use complicated passwords for their accounts.
- Use a secured payment gateway that will help maintain the privacy of your attendees’ confidential payment details.
5. Undefined content strategy
When it comes to virtual event content, crafting good content is not enough, you need to ensure that the content is distributed well among all your attendees. To achieve this, you need to have a solid content strategy which includes content planning, creation, and distribution. If you fail to achieve any of these, your virtual event might be at risk of failing.
Solution:
- List down your KPI for your event clearly.
- Set your goals for every segment of your event.
- Make smart decisions based on your KPI regarding attendance, engagement, lead generation, and revenue metrics.
Now that you know about virtual event challenges and how to overcome them, it will be easier for you to conduct successful events keeping all the factors in mind.
Elevate your virtual events with WP Event Manager
Having good virtual event management software like WP Event Manager can reduce 90% of your worries about virtual events. It has multiple addons dedicated to the seamless management of virtual events which include:
- Zoom: An addon for virtual meetings, conferences and classes.
- Expo Networking: it is suitable for virtual exhibitions.
- Speaker and Schedule: It helps list down and display the details of your speakers and their speech schedule in your event on your website.
Each of them provides security and automates your tasks for better and quick event management. You can use our Sell Tickets, Registration and Calendar addons along with the above-mentioned addons to create highly engaging virtual events without hassle.
The post Virtual Event Challenges and How to Overcome Them appeared first on WP Event Manager.
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