Why Custom WordPress Themes are Better for Your Business

Confused about choosing a suitable WordPress theme for your website? Find out why custom WordPress themes are better for your business.

Themes are the foundation of your website that represent your business. While building a website, designers spend sleepless nights to achieve the best results and appearance for a website that perfectly reflects the business. 

When it comes to building a website, WordPress is worth investing in. It offers endless possibilities for your website in terms of themes and plugins. Different types of WordPress themes are available for you in the market, including prebuilt and custom themes. 

In this article, we will discuss WordPress custom themes in detail and their advantages for your business. 

Let us find out what WordPress custom themes are.

What is a custom WordPress theme?

A WordPress theme is nothing but a combination of templates, scripts and styles that creates the overall look of your website without affecting the main software.  Custom WordPress themes are the themes that are built exclusively for your website with tailored functionalities keeping your business goals and requirements in mind.

What can a WordPress theme do?

A WordPress theme allows site owners to create a website without any coding. You can pick a suitable theme from either the WordPress theme directory or buy it from a third-party provider. 

A theme usually comes with the following features: 

• Custom headers. 

• Navigation menus.

• Post formats.

• Sidebars. 

• Custom backgrounds. 

When it comes to WordPress website development, a pre-installed default theme comes with each website which is basic and lightweight. You can stick to it as per your requirement or switch to a premium or free one.

Types of WordPress themes

You will be surprised to know that the WordPress themes directory contains 9000 free themes which are divided into three main categories: Layouts, Features, and Subjects. 

Besides these, you will find the following types of WordPress themes: 

• Free themes Vs Paid or Premium themes: Free themes are those which are available on the WordPress themes directory. These basic themes pass through a firm review method and ensure quality and security at the same time. Unlike free themes, paid themes can be purchased from third-party WordPress theme shops or developers. They offer advanced features and quality customer support. 

• Multipurpose themes vs. niche themes: A multi-purpose theme can used for varied niches and it offers a wide range of extensions, widgets, and page options for users to use it for different niches. On the other hand niche themes are suitable for specific types of businesses or industries like blogging, entertainment or e-commerce etc. 

• Parent themes vs. child themes:  A parent theme contains all the necessary WordPress template files for which it is often called a complete theme whereas a child theme adopts the core feature of the parent theme and its look but it allows developers to make changes to it keeping the parent theme intact. 

Custom themes: Custom themes are designed for specific business types and they come with unique looks and tailored functionalities.

Why Custom WordPress themes are better for your business:

Custom WordPress themes contain multiple advantages that make it a smart investment for your business. Here are the reasons why custom WordPress themes are worth spending on.

1. A custom WordPress theme goes well with your business goals, vision and content

A custom WordPress theme helps you stand out by creating your unique online presence that suits your business objective, and vision. The following things are taken into consideration before creating a custom theme for your business. 

• Your business goals

Custom themes are created for specific businesses, you need to make your business goals clear to the designer. For example, whether the website is for product selling, accepting bookings, lead generation or displaying a work portfolio.

• Target audiences

Your website is a medium through which you communicate with your target audiences and that is why it needs to be suitable for them. The type of theme that is built to target millennials will be different from the one that targets the Gen Z population. 

• The type of content that will be published 

The overall website structure highly depends on the content that will be published on it. For example, you need to confirm if it will feature blog posts, videos, customer reviews or product descriptions based on which the designer will make the theme. 

• Competitors research 

You also need to keep an eye on your competitors to see what they are doing and how they are keeping their audiences engaged. Make sure you consider the features that they are using on their websites.

2. Makes you stand out

Personalization and uniqueness are the two main things that you need to stand out from the crowd and stay ahead of your competitors. This can be achieved only through customizable WordPress themes that are built on the basis of your business goals and other requirements. You can also add your preferred colors and font styles in your custom theme that will give an edge to your website over your competitors.

3. Offers better security

It is truly difficult to escape from the eyes of cyber criminals and they constantly work and improve their skills to hack websites and damage the reputation of businesses. The shocking truth is that 90% of websites that hackers target are based on WordPress. This is because it is easy to break into a website that uses free themes. 

On the other hand, it is difficult to break the coding structure of a custom theme for hackers which makes it a more reliable and secure theme option than others.

4. A custom WordPress theme is SEO Friendly

Besides powerful keyword-based engaging content, a website’s structure also plays a crucial role in adding visibility to a website. As a custom theme is created for your website from scratch, it becomes easier for the crawlers to easily index your website content. As a result, your chances of appearing in the top position of Google search results increase. When it comes to free themes, you need to put a lot of effort into improving its SEO game.

5. Provides quality support

The biggest issue with WordPress free themes is the lack of support. Similarly, while using a pre-built theme a lot of issues may arise like plugin compatibility issues and more for which you will need technical assistance. Waiting for your queries or issues to be solved for ages is truly disappointing.  However, when it comes to custom WordPress themes, the scenario is different. With Custom themes, you get top-notch support that you can rely on whenever you need them. The theme developers are there to solve your queries and issues in case you face any. 

These are the advantages of custom WordPress custom themes which make them a perfect choice for your business, However, having a custom theme can be expensive as you need to hire a team of developers for custom WordPress development.

If you have an event management website and you are looking for a WordPress theme that is customizable and budget-friendly, use WP Event Manager’s WordPress event themes which are enriched with a plethora of features and a great support team. Discover the themes now!

The post Why Custom WordPress Themes are Better for Your Business appeared first on WP Event Manager.