Your event tickets are the biggest source of your event revenue, and the numbers clearly show the level of your event success. Whether you are hosting a virtual, in-person, or hybrid event, the success rate to a great extent depends on your event ticketing strategy you have made. Most event organizers focus on selling out their event tickets unintentionally overlooking the event ticketing mistakes that they might be making.
if you too are struggling to improve your event ticket sales, besides working on your ticketing strategies, you must be aware of the common event ticketing mistakes. In this article, we have shared some of the most common event ticketing mistakes that you must avoid to make your events successful.
Event ticketing mistakes and how to fix them
Here are some of the event ticketing mistakes that event organizers must be aware of:
1. Overlooking mobile users
One of the biggest event ticketing mistakes that ruin tickets sales is ignoring mobile users. The usage of mobile phones has increased a lot making it necessary for your ticketing system to be mobile optimized. Unfortunately, many ticketing websites and platforms fail to provide the same visual experience to users on mobile phone. These websites may also take longer to load and make registration forms difficult to access or unnecessarily long due to which they lose attendees.
How to fix?
- Make sure your ticketing system is built with responsive designs.
- Rely on an online event ticketing system that provides mobile friendly interface and mobile-first user experience.
2. Poor pricing strategy
Selling out event tickets is an art that depends on your marketing and ticket pricing strategy. In order to make your event available to everyone, you need to sell your ticket at different price points. Offering event tickets at a flat price, no discounts for early birds or regular attendees, and no referral program, all these event ticketing mistakes fall under the category of poor pricing strategy.
How to fix?
- Offer special ticket prices or discount coupons for early birds to create a sense of emergency among attendees.
- Create a referral program and offer a reward for successful referrals.
- Introduce special offers for past attendees to encourage them to join again.
- Create multiple types of tickets for different attendee groups like VIP. regular, early birds, etc
3. Lack of ticket data tracking
Numbers play a pivotal role in your event ticketing system. These numbers include the total number of tickets sold, conversion rate, top referral sources, and more such related data. If you are not aware of these things, then it will be difficult for you to make improvements in your marketing strategies as well as your overall event performance.
Such data helps you understand the time when your ticket sales go up and when it was down, which marketing strategy helped you drive sale, the rate of cart abandonment, etc. Let us find out how to fix the event ticketing mistake.
How to fix?
- Set up tracking tools like Google Analytics to track your event ticketing data.
- Use an event ticketing platform like the Sell tickets addon from WP Event Manager.
4. Depending on only one marketing channel
When it comes to an event ticketing system, your event marketing strategy takes the center stage. In this digital era, promoting events only in one channel is not enough to reach out to all your target audiences. If you have restricted your event promotional activities to your website or any other single platform, then you might be doing an event ticketing mistake that you need to work on.
How to fix?
- Make sure you utilize popular social media platforms to promote your events.
- Adopt email marketing to constantly stay in touch with your audiences and share your event updates.
- Collaborate with other brands to boost exposure.
- Embrace influencer marketing.
5. Poor attendee communication
Clear communication is the key to a successful event ticketing system. This is because maintaining transparency is crucial in monetary matters. If you do not let your attendees know about their registration or ticketing status, or provide proper ticketing price details, then your event attendees will be in doubt about everything which is certainly not desired.
How to fix?
- Send real-time email notifications to your attendees about their event ticketing status, purchasing details, event reminder emails, post-event feedback forms and more.
- Automate email marketing to ensure not a single update is missed.
- Provide all details in event tickets, including QR code, booked seat etc.
- You can also improve communication in your events by enabling SMS notification feature to your event. You can do this with the SMS notification addon powered by WP Event Manager.
Avoid event ticketing mistakes by selling tickets online with WP Event Manager
Event ticketing is a complex idea and needs a proper strategy to be successful. When it comes to selling event tickets online, you have two options: either to use a third-party ticketing platform like Eventbrite or create your own ticketing marketplace on your WordPress website through an event ticketing software like WP Event Manager.
Both the concepts have some advantages and disadvantages, but having your own ticketing system has more advantages than third-party platforms. However, the best way to sell event tickets online depends on your requirements.
When it comes creating your own event ticketing platform, WP Event Manager is the best option to go with. It has developed the Sell tickets addon that offers a wide range of ticketing feature to help you sell out your event tickets. Moreover, it is the ultimate solution to all your even ticketing mistakes.
The biggest advantage with WP Event Manager is that it offers a free mobile app to event organizers to help them efficiently manage events through mobile phones.
Wrapping up
We hope that the article will help you understand the common event ticketing mistakes and show you ways to fix them. To maximize your event ticket sales and ensure that you avoid them in the future, use WP Event Manager and its ticket selling tools like Registration, Sell tickets and more.
The post 5 Event Ticketing Mistakes to Avoid for Successful Events appeared first on WP Event Manager.
0 Commentaires