Do you want to increase attendance at your next event?
Whether it is a virtual, or in-person event, event attendance remains as one of the biggest concerns of event organizers. Encouraging attendees to spend on your event and be a part of it is an art that every event organizer should know.
It all depends on the right strategy to attract people. Some of the crucial factors include your event content, promotional method, ticketing system etc. Event Management software can help you a lot in this regard. However, you need to choose the right one for your business.
If you are a WordPress user, you can trust WP Event Manager for all types of event requirements. It is an event management plugin for WordPress that offers everything that you need to host a successful event.
in this article, we have shared some of the most effective strategies to increase your event attendance with WP Event Manager which is surely going to help you.
Increase your event attendance with WP Event Manager
WP Event Manager can help you boost your event attendance in multiple ways through its premium add-ons.
1. Create an events website to add event listings
Having an event website is the first thing that you could do to reach out to a wider audience. An SEO-friendly events website is a must to increase event attendance. If you already have a website then you can skip this point otherwise we recommend WordPress for your website as it is beginner-friendly and comes with a huge event plugin options like WP Event Manager.
You can create a detailed event listing with WP Event Manager which helps you add, edit or delete your events from the list at your convenience.
Advantages
- Your events get better exposure with systematic listing on your events website.
- It also helps you manage the lists easily.
- It makes your events easily accessible to your audiences and more.
The best part about WP Event Manager is that the core plugin is absolutely free. All you need is a dedicated WordPress website for your events.
2. Embrace email marketing
Email marketing is one of the most crucial aspects of event promotion today that helps you keep in touch with your audiences through emails on updates, news and product launches. These emails help you encourage your customers to attend your events.
WP Event Manager has a set of CRM plugins that allow you to automate email marketing and manage attendee data efficiently.
Advantages:
- Marketing automation.
- Better attendee data management
- Customizable email marketing and more.
WP Event Manager’s CRM plugins include the following:
Check out the entire list here.
3. Offer a smooth ticketing and registration system
You might be surprised to know that a lot of people step back from registering or purchasing an event ticket due to its complicated procedure. As an event organizer, if you want to avoid this, you need to add a smooth and secure registration and ticketing system to your WordPress site.
WP Event Manager’s premium add-ons Sell Tickets and Registration are developed to fulfill this requirement.
With the Registration addon, you get a customizable event registration form that your attendees need to fill in to complete the registration process/
Advantages:
- The registration form is customizable which allows you to add edit or delete form fields as per your requirements.
- Smooth registration process for attendees.
- They do not have to go anywhere else to register for your events.
Similarly, the WooCommerce-integrated Sell Tickets addon streamlines your event ticketing process.
Advantages:
- You share event tickets to your attendees through emails.
- Add a QR code to each ticket for a hassle-free check-in experience.
- Handle transactions securely with WooCommerce.
- Get ticket sales report to measure event success.
Offering a trouble-free ticketing and registration process always impresses your audiences, which ultimately leads to better attendance at your events.
4. Easy check-in, check-outs
No one likes to stand in long queues to enter into an event promises as it is tiring and it ruins the enthusiasm of the event. That is why, as an event organizer you need to ensure that the check-in and check-out process at your event is easy and obstacle-free.
You can do that with WP Event Manager’s Sell tickets addons as it offers QR code to tickets which your attendees need to scan to enter the event venue.
You can also track your attendees’ check-ins and check-outs with the organizer app offered by WP Event Manager. The app enables you to check and track attendees, manage their status, event listings and more.
Find out more about the organizer mobile app.
5. Use data and analytics
Data and reports of your events are crucial to measure its success and also take steps to improve their quality. With the premium add-ons of WP Event Manager like Sell Tickets, Registrations, etc you get a complete sales report in terms of the number of tickets, registrations and more.
This helps you understand which idea of yours is working in favor of your events and which ideas are not.
FAQs
How to increase attendance at an event?
Use the following strategies to boost attendance at an event:
- Create an events website.
- Streamline registration and ticket sales
- Embrace email marketing.
- Offer easy check-in and check-outs.
- Use reporting and analytics.
How to track event attendance?
You can easily track your event attendance with WP Event Manager’s Organizer app that lets you monitor event check-ins and check-outs.
What are the causes of low attendance in events?
- No promotional strategies.
- Lack of awareness.
- Complicated registration and ticketing method.
- High ticket prices etc.
Wrapping up
We hope that the strategies mentioned in this article to boost your event attendance with WP Event Manager will help achieve your target in terms of event attendance. WP Event Manager provides many other features as well that you can add to your website to elevate your events and user experience on your website.
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